Kawelä was born from a blend of passion, creativity and a big dream: to create products that make everyday life and travel simpler, more beautiful and more inspiring.
I launched Kawelä at 23 , during my maternity leave, when I had just become a mother. I have always been a creative person, with a thousand ideas a minute, and I felt a deep need to build something that reflected me — a company in my image, colorful, bold and well thought out.
From the outset, my primary goal was clear: to create products that solve real problems and improve those already existing on the market . I wanted products that were useful, well-designed, durable, and beautiful—products that make life easier, both in everyday life and while traveling.
At the time, suede microfiber towels already existed, but they were designed primarily for compactness , not absorbency . Furthermore, they were only available in a few simple colors —often orange, green, or blue.
So I wanted to go further: to design extra-large , compact , sand-free , and truly absorbent pads. But above all, I wanted them to be designed by local artists , because Quebec creativity is at the heart of everything Kawelä does.
Kawelä is therefore much more than a brand of beach and travel products: it is a Quebec company born from a desire for freedom, a love for design and the courage to follow one's instinct.
I designed everything myself — the visuals, the logos, the designs — with the help of a passionate team who share the same vision. Together, we created a symbol that people wear with pride, and which now shines throughout Quebec.
I launched this adventure barely a month and a half after having my first child , and two and a half years later, my second arrived… It was a huge challenge, but also the most beautiful proof that you can achieve anything when you do things with passion.
Today, Kawelä continues to grow, create, and inspire — because behind every product lies a simple idea: to make everyday life a little sunnier, no matter the season. ☀️
4 comments
Bonjour
Faites vous des items sur mesure pour une entreprise ? merci
Bonjour es ce que vous avez des débarbouillettes petite serviette ?
J’aimerais savoir c’est quand vos spéciaux?
J’aimerais beaucoup un peignoir bleu. Pour le camping ce serait l’idéal. Ma roulotte n’a que 13 pieds, juste assez grand pour mon mari, mon wheaten 🐕et moi😊. Je cherche un peignoir absorbant bleu. J’adore le bleu, les coquillages, les hippocampes, les tortues et les fleurs hawaïennes. Je porte du 2X car j’ai une forte poitrine . J’aimerais bien pouvoir en acheter une de votre entreprise votre histoire est très inspirante et j’habite près de Marieville.