This is only the beginning
Carolanne Riberdy founded Kawelä Designs in September 2018 with the launch of her first product: the Kawelä beach towel. She reimagined the standard beach towel to make it easy to bring anywhere and use for all kinds of activities.
Kawelä’s goal was to create a towel that was absorbent, quick-drying and sand-resistant, so the beach could stay at the beach. It also had to be XL-sized yet super compact, with designs you wouldn’t find anywhere else. That’s why all Kawelä product designs are hand-drawn by Quebec artists.
A shop in a remote town
Since 2023, Kawelä has also had a storefront in Marieville, Quebec. The location quickly became a true gathering place for our community, where customers come from across the province to discover our collections, see the quality of our products in person and experience the Kawelä brand. What started as an online business has grown into a recognized brand with a loyal customer base across Quebec.